go-to-market strategy
Understanding your brand today
- Who do you think you are?
- Who do your customers think you are?
- Who do buyers who went to your competitors think you are?
- Let's review your brand(s) and find out!
- What's successful, what isn't?
- Who are your buyers and influencers?
Where do you want your brand to go?
Let's define and shape your main objectives:
- Brand Awareness
- Product Introduction
- Increase Lead & Sales Pipelines
- Customer Retention
- Attract Top Personnel
- Build Social Media Channels
- Support Distribution
Reviewing your current strategy
Let's analyze your current marketing channels:
- Website
- Social Media
- Blogs
- Video
- Corporate Communications
- Non-digital Media (print media/collaterals)
What comes next?
- Let's roll up our sleeves
- Present Recommended Marketing
Channels & Tactics - Develop Timeline for Execution
- Finalize and Approve Budget
- Commence Marketing Activities
How will we measure success? What are your Key Performance Indicators (KPI's)
- Leads, Sales?
- Clickthrough Rates?
- New Customers or Customer Retention?
- Email Subscribers?
- Unique Website Visitors?
- Additional Testimonials or KOL’s?
- Let's focus on what's most important to you!
